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Naming Concept, Logo Design & Branding; Marketing Material, Advertising Poster & Corporate Invitation

The dlr Bay 10K has been a popular event on the road race calendar since its inception in 2011. GoodDesign has been the prime designer for the event since then. We originated the event's name, designed the original logo (and updated it) as well as designing everything from marketing materials to the race t-shirts and medals.

The organisers wanted the design to reflect two main elements; the proximity of the course to the sea and that it was an event for everyone. The initial poster advertising the very first race posed to declaration "The New Challenge fo all Types of Runners" and depicted four sets of running shoes in varying states of repair and included a second phrase of "..and joggers & walkers"!

A race t-shirt was re-designed each year, incorporating the "Been There, Dun That, Wearing the T-Shirt" phrase.

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